How I was able to garner a 72% Acceptance Rate and a 34% Engagement Reply Rate 
Use Case - Through LinkedIn  

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STEPS


1.) identified a significant influencer in my target market – In this Use Case it was Gary Vaynerchuk 


2.) Found a post with significant engagement and relates to my “offer”, so I knew the audience would include, motivated and forward-thinking people.


3.) Copied the URL https://www.linkedin.com/feed/update/urn:li:ugcPost:6536257123557363712

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Found here: 

4.) I was then able to generate a list of everyone who liked and posted on this Gary V post.


Creating a List to message via LinkedIn Messenger (called a Campaign)


Here is a partial view of the list. (sample of 3 of all contacts who liked or commented)

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But  Why does this work so well for engagement?

I’ve attributed it to 3 main things – 


1.)    By liking or posting on a post, the person is engaged currently on LinkedIn


2.)    We share something in common – instant rapport is established


3.)    I’m not trying to sell them anything


All three combined are POWERFUL…..


Although - As a result of this campaign, it has resulted in several new relationships, demos and sales. 


PS. One Request - you have to find your own “influencer”! Gary V is mine… ; ) 


Michael Vallee

michael@b2bproleads.com
 
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