How I was able to garner a 72% Acceptance Rate and a 34% Engagement Reply Rate
Use Case - Through LinkedIn
1.) identified a significant influencer in my target market – In this Use Case it was Gary Vaynerchuk
2.) Found a post with significant engagement and relates to my “offer”, so I knew the audience would include, motivated and forward-thinking people.
3.) Copied the URL https://www.linkedin.com/feed/update/urn:li:ugcPost:6536257123557363712
4.) I was then able to generate a list of everyone who liked and posted on this Gary V post.
Creating a List to message via LinkedIn Messenger (called a Campaign)
Here is a partial view of the list. (sample of 3 of all contacts who liked or commented)
But Why does this work so well for engagement?
I’ve attributed it to 3 main things –
1.) By liking or posting on a post, the person is engaged currently on LinkedIn
2.) We share something in common – instant rapport is established
3.) I’m not trying to sell them anything
All three combined are POWERFUL…..
Although - As a result of this campaign, it has resulted in several new relationships, demos and sales.
PS. One Request - you have to find your own “influencer”! Gary V is mine… ; )